Most stalled deals need follow-up, not pressure. Buyers are busy. A short, useful touch often restarts a conversation that silence would lose.
Set a simple cadence: for example, a thank-you note after the meeting, a value add a few days later, then a clear ask if there is no reply. Space touches so you stay present without flooding inboxes.
Each follow-up should add something: a relevant case note, a clarified proposal, an answer to an earlier question, or a lighter next step. Empty "just checking in" messages wear out goodwill.
Know when to pause. If someone asks for time, respect it. If interest has clearly ended, leave the door open politely and move on. Respectful persistence beats aggressive chase every time.
